B.A. Fashion Design At JAIN (Deemed-to-be University): Fashion Beyond Glamour, Built on Discipline The Bachelor of Arts (B.A.) in Fashion Design Program at the School of Design, Media, and Creative Arts (SDMCA), JAIN (Deemed-to-be University) views fashion not as glamour but as a structured profession requiring design, business, and market waiting for link from Web 2.0 Blogs (9)